OFF MARKET
The off-market luxury property market
An exclusive approach
Off-market is a key concept in prestige real estate, but what does it really mean?
This approach concerns two types of luxury property:
- Properties put up for sale confidentially, without being listed on real estate portals or agency websites.
- Exceptional properties that owners agree to sell only if there is a relevant offer.
In the canton of Vaud, it is estimated that between 10 and 25 properties worth more than CHF 10 million are constantly available off-market.
This discreet market far exceeds the visible offer on conventional platforms and represents the very essence of ultra-exclusive real estate.
A tailor-made marketing strategy
The off-market sale of a prestige property is above all based on discretion and exclusivity. The first step is to sign a confidentiality agreement, guaranteeing total control over the dissemination of information.
This approach has several advantages for sellers:
- Preserve confidentiality and avoid untimely solicitations.
- Protect the perceived value of the property, by avoiding it being listed on several platforms, which could undermine its exclusive character.
- Avoid rumours and speculation, often associated with sales of prestigious properties.
Off-market marketing requires perfect knowledge of the market and strategic management of potential buyers. An exclusive one-year mandate is generally preferred to structure the sale, optimise communication and target the most relevant buyers.
Privileged access for buyers
The off-market also offers unique advantages to buyers. Far removed from public platforms, this approach guarantees:
- A bespoke selection of properties on offer, based on the specific criteria of each buyer (location, budget, architecture, particular features).
- Saving time and maximising efficiency, thanks to a relationship of trust with a single contact person.
- Access to exclusive properties, often unseen on the traditional market, with the opportunity to be given priority for viewings and offers.
- Preferred areas of the off-market market in French-speaking Switzerland
In the canton of Vaud, certain regions are particularly sought after in this exclusive market
The Riviera, prized for its spectacular views and exceptional quality of life, with communes such as Montreux, La Tour-de-Peilz, Blonay, Corseaux.
Close to Lausanne, Morges, Crans-près-Céligny, Vandoeuvres, Anières, Pully, Cully and Lutry are in high demand.
Whether contemporary villas, historic buildings or properties offering unique features, the selection criteria remain high: brightness, high ceilings, flat land, absolute peace and quiet, exceptional views and proximity to amenities are among the most sought-after features.
Your prestige property expert
With over 15 years of expertise in luxury real estate, Coldwell Banker Only Realty-No Bank's Swiss Riviera branch is active throughout these regions.
Whether you are selling or buying, we offer discreet and personalised support to meet the demands of this confidential market.
Contact us today to discover exclusive opportunities or put your property up for sale in complete confidentiality.
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